Digital Marketing is the fastest changing media among all others. It takes just one minor change by a big fish like Google to send ripples of changes across the media. Thus, periodic analysis of such changes is necessary. At the dawn of 2014, this article discusses the popular trends that rule Digital marketing so as to facilitate both advertisers and publishers in understanding the exact spots of the hot iron where the hammer is to be brought down. An informal study of the various branches reveals that Digital Marketing is bound to depend on content like never before.
The top three important parts of Digital Marketing according to advertisers and publishers are Content Marketing, Mobile Marketing, and Big Data. Around 29% of the respondents believed Content Marketing will define Digital Marketing in 2014, 15.1% opined Mobile Marketing will see another big leap, while 12.9% said that feeding Big Data into the internet will determine what the brand takes out of this media. Social CRM came fourth in the ranking with 9% rooting for it as the single most point of focus. Let us now analyze the top three trends that are likely to rule Digital Marketing in 2014.
Content Marketing for ORM
The content posted by, for, and about the brand shall be the biggest determining factor of the reputation which the brand creates for itself in the online world. Digital Marketing has become directly linked with Online Reputation Management (ORM) and the quality of the content has a direct effect on it. As the digital world is the modern method of communication, the online reputation which a brand develops is its image and is shared and communicated. Considering the speed at which information is passed around among the net users, keeping a close watch on the content is important. Content Marketing is no longer just about posting content. It also involves managing the reactions (to be fathomed from the comments) and ensuring that a good online reputation is built and maintained.